Job Description

The E-Commerce Manager will be responsible for the day-to-day strategy and management of the DTC and Amazon businesses, reporting to the Marketing Director and partnering with Marketing, Product and Operations teams. The ideal candidate has a proven track record for driving DTC revenue growth and will be responsible for optimizing DTC and Amazon businesses to build brand sales and awareness, with a focus on improving conversion rate to purchase. They will lead promotional planning, optimizing inventory, managing visual merchandising, imagery, and copywriting production. The E-commerce Manager will be part of the entire customer journey from acquisition to retention ensuring that our online customers have the best experience possible from first impression onward. The right person will develop a passionate understanding of the Pacha brands and business and use that knowledge to deliver on business goals. They are a builder, someone excited to create a business, build processes while doing so, and thrive in an entrepreneurial environment.

This position can be hybrid, combining weekly remote and in-person days at our Hastings, NE office. 

Key Responsibilities:

E-COMMERCE WEBSITE:

• Own the end-to-end management of brand store fronts including campaigns, product catalogs, imagery, video, and copy uploaded to site. 
• Manage product listings, inventory visibility, pricing strategies, and site merchandising in collaboration with internal teams. 
• Plan and optimize the e-commerce marketing calendar based on holiday sales, promotions, and new product launches. 
• Identify website issues, and monitor data to drive improvements in the online shopping experience, working with website agency to optimize UX. 
• Forecast e-commerce business to include base and promotional volume and ensure e-commerce is included in company financial and production planning.   
• Function as key liaison between operations and customer service to ensure exceptional consumer experience during the purchase cycle. 
• Monitor key KPIs (conversion rate, AOV, bounce rate, page speed, etc.) and recommend and implement optimizations. 
• Stay current on competitors and e-commerce best practices and trends in UX, mobile optimization, and merchandising. 

AMAZON MANAGEMENT:  

• Ensure the Amazon product and media strategy supports the overall business sales and awareness targets. 
• Manage the Amazon agency to support business needs, product portfolio, and ensure best in class customer experience.  
• Maintain and optimize product mix and listings on Amazon (titles, descriptions, A+ content, etc.). 
• Generate assets and collaborate with internal teams and Amazon agency to develop A+ content, infographics, and advertising content to drive conversion and product sales. 

CRM & EMAIL:  

• Own the E-CRM planning calendar ongoing, creating segmented promotions, and consumer relevant marketing programs. 
• Partner with marketing team and external partners to create email content for execution. 
• Consistently monitor performance to adjust CRM programs and provide key stakeholders with analysis and business insights.  

Experience Required:

• Minimum of 5 years+ of experience in E-commerce and/or Digital Marketing  
• A self-starter with the ability to problem solve and brainstorm in a fast-paced, collaborative environment and act with a strong sense of accountability. 
• Experience with Shopify, Amazon Seller Central and e-commerce tools (Klaviyo, Attentive, ReCharge, Google Analytics, Hotjar or similar). 
• Highly organized, proactive, and able to manage multiple projects simultaneously. 
• Entrepreneurial spirit with a keen eye for brand consistency and customer experience. 
• Strong copywriting skills with an ability to develop or oversee creative that aligns with brand voice and aesthetic. 
• Data-driven with strong analytical capabilities and decision-making skills. 
• Demonstrated design skills a plus (Adobe Creative Suite, Canva or similar). 

Why Join Pacha Soap Co.?
At Pacha Soap Co., we are more than just a soap company. We are a purpose-driven organization committed to making a positive impact on the world. Our team is passionate, innovative, and dedicated to creating products that are good for people and the planet. If you are a creative sales professional with a passion for natural products and a desire to make a difference, we would love to hear from you.

Only applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. You can learn more about our company by visiting our website at pachasoap.com.   

*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.   

*We embrace diversity and equality. We are committed to building a team with a variety of backgrounds, skills, and views. Pacha is an Equal Opportunity Employer that does not tolerate harassment or discrimination of any kind during recruiting, hiring, onboarding, or any ongoing employment practice. If you need assistance or reasonable accommodation due to a disability, you can contact our Human Resources Department at hr@pachasoap.com or 402-834-0551.  

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