Job Description

Job Title: Social Media & Content Coordinator

Classification: Non-Exempt

Reports To: Director of Marketing

Subordinates: N/A

Revision Date: June 9, 2025

Forrit Credit Union believes that each employee makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities. Therefore, this positions description is designed to outline primary duties, qualifications, and job scope, but not limit the incumbent nor the organization to just the work identified.

SUMMARY: The primary purpose of this position is to assist Forrit Credit Union deliver on its Mission: Forward Together. Each Member. Each Moment. One of the primary means to achieve this end is to develop a highly effective team of employees and develop each employee to their highest potential through coaching and leadership. Responsible for ensuring that outstanding service is delivered to both internal and external members. A key component of this service is to ensure each employee identifies members’ financial needs and suggests appropriate Credit Union solutions. In addition, the position performs a variety of duties and responsibilities related to the day-to-day operations of the credit union pertaining to lending and member service.

CORE VALUES: This position is responsible for living out the values of the credit union and ensuring that the entire credit union does as well:

• Diversity
• Empowerment
• Simplicity
• Authenticity
• Creativity

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to:

• Plan, manage, and schedule content across all major social media platforms, including Instagram, Facebook, LinkedIn, X and more.
• Create engaging captions and copy that resonate with assigned target audience and align with our brand voice.
• Monitor, respond to, and engage with followers across platforms to build community and boost visibility.
• Reach out to members to coordinate and film testimonials for use in digital marketing and social media.
• Initiate and manage collaborations with local businesses for social media giveaway and cross-promotions.
• Create on-brand graphics for digital media, including social media and emails.
• Create and manage email campaigns to nurture relationships and drive engagement with assigned target audience.
• Shoot and edit photos and videos at branches and events for use in social media and marketing campaigns.
• Attend occasional events to capture live content.
• Comfort with being on-camera or directing on-camera talent.
• Track and analyze key performance metrics such as: Engagement rates, follower growth, email engagement rates to optimize future content strategies.
• Provide regular performance insights and recommendations to refine content strategy and improve reach, engagement, and conversions.
• Stay current on social media trends, platform algorithms, and email marketing best practices to continuously improve performance.
• Organize and archive media assets for future use.
• Other duties that may be assigned to support the credit union’s overall initiatives.

PERFORMANCE STANDARDS:

• Perform duties while operating independently under minimal supervision, but in conformance with established and well-known procedures. 
• Demonstrate a positive and cooperative attitude toward members and staff.
• Display professional appearance and demeanor.
• Be open to constructive feedback.

PERFORMANCE MEASUREMENTS:

• Meet or exceed goals set jointly with Director of Marketing.
• Meet or exceed individual performance measurements.
• Maintain an annual performance rating of Contributor or above.

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

EDUCATION AND EXPERIENCE:

• Pursuing an associate or bachelor’s degree in marketing, communications, or graphic design preferred. Or hold an associate or bachelor’s degree in one of those areas.
• Strong portfolio showcasing design, video editing, and animation work.

KNOWLEDGE, SKILLS, AND ABILITIES:

• 1+ years of experience managing social medial accounts (internships, personal projects, or coursework experience acceptable).
• Strong written communication skills with a creative, fun, engaging voice.
• Experience with email marketing and a basic understanding of email segmentation.
• Basic photography and video capture skills, including mobile devices and apps.
• Experience in photo and video editing (Photoshop, Premier Pro, After Effects, CapCut or comparable tools).
• Experience with social media scheduling tools (e.g. Hootsuite) is a plus.
• Passion for social media trends, pop culture, and the ability to adapt content to platform-specific audience.
• Ability to work independently on creative shoots and editing projects.
• Reliable transportation for local events and office days.
• Language Skills: ability to read, write, speak, and understand English. Ability to comprehend instructions for completion of reports, memos, and correspondence.
• Mathematical Skills: ability to add, subtract, multiply, and divide, compute rate, ratio, and percent, using whole numbers, common fractions, and decimals.
• Reasoning Ability: ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Computer Skills: ability to operate a PC and typical business-oriented programs, including, but not limited to: internet explorer, email, word documents and excel spreadsheets. 

PHYSICAL DEMANDS:

The items described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee is regularly required to talk and listen.
• The employee is frequently required to stand, walk, use hands, stoop, reach and sit.
• The employee must occasionally lift and/or move up to 25 pounds.

WORK ENVIRONMENT:

• Hybrid schedule with in-person office visits for meetings and content creation.
• Traditional office environment and hours with occasional evening meetings and weekend events.
• The noise level is typically moderate.
• Frequent use of a personal computer.

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